![]() Plus, I can’t help but notice that the positive reviews are overwhelmingly focused on how good the content/selection of shows is. Again, we’ll see how this holds up over time.Īll performance metrics aside, what do users think of the app so far? 66.2% of its reviews have been positive, with 100 of its most recent ones being 75% positive- a good sign for a new app overcoming typical launch issues. If not, it may join Peacock in the lower ranks.Īs for engagement, the US app averaged just shy of one million daily active users in its first month (990K), giving it a stickiness score of approximately 62% (stickiness = DAU/MAU). If Discovery+ can maintain its growth, it may be able to keep up with the likes of HBO. Peacock TV, on the other hand, only gained 1.9M new users. During Discovery+’s first month live, HBO Max gained 3.4M new users on mobile, and Disney+ gained 3.6M. More interesting than first-month stats is sustained (or not sustained) new user growth over time. This means that Discovery+ falls right in between these two with 3.3M in its first month. HBO Max, which launched late May, amassed about 3.1M. Peacock TV, which launched its mobile app back in July, amassed about 3.7M downloads in its first month live. In comparison to other recently-launched streaming services, Discovery+’s first-month performance on mobile is strong, but not unexpected. In its lifetime, the Discovery Go mobile app has accumulated about 5.81 million downloads. Discovery Go, which launched on mobile in 2015 in the US, offers similar content, but requires a cable subscription. In just one month, Discovery+ is catching up to its predecessor Discovery Go. It’s been downloaded 520K times, and according to language in its ‘About’ section, may be a replacement app for the one currently used in those countries.ĭiscovery+ plans to expand into additional markets in the coming year. In its 11-month lifetime, the app has been downloaded 4.6 million times.Īnd, about three months ago, another Discovery+ app launched in the UK and Ireland. Then, there’s the Google Play app that was released in India in March 2020. This app, over a year old, has been downloaded approximately 6.7 million times. ![]() But, before we do, let’s quickly run through Discovery+ abroad.ĭiscovery+’s largest and oldest app launched in August 2019 in what could be considered Eurasia: Sweden, Denmark, Norway, Finland, Japan, Spain, Netherlands, Italy, U.K., and Ireland. Instead, we will focus on the launch of the mobile, US version of Discovery+. ![]() For the purpose of our analysis and this blog, we will not focus on the Android TV app. This separate Google Play app has been downloaded in the US approximately 310K times on mobile since it was released. This is where it gets a little funky.unlike Apple TV, Android TV has a standalone Discovery+ app in addition to the mobile version. ![]() While its logo there appears slightly different from the regular mobile version, it is otherwise considered the same app. This app is also fully integrated into Apple TV. The iOS one works for iPhones and iPads and the Google Play one, of course, works on Android devices. In the US, for instance, there’s the mobile version of Discovery+ (one on iOS, one on Google Play). Why? To accommodate all of the different devices in which the app is available. To make matters slightly more confusing, it appears that there are multiple apps available in certain countries. That’s because Discovery+ consists of several apps, all of which launched in different regions and at different times. You’ll notice that I wrote “US version” at the top. You’ll have to wait for the season to conclude, and maybe months after that.īut Discovery+ does have several exclusive shows to reel in fans of the Discovery Cinematic Universe, including three new 90 Day Fiancé spinoffs, and the monthly subscription rate ($4.99 with ads $6.99 without ads) won’t eat much out of your deconstructed crudité budget.Create a custom report on SVOD apps, or any five apps of your choosing Discovery+ doesn’t do next-day cable-to-streaming drops as you might expect. The latest episodes and seasons of your favorite shows aren’t on Discovery+ they’re still on cable. While it does have enough background reality TV to fold your laundry to for days, most of the Discovery+ catalog is previously aired content. Besides Discovery Channel, those include (deep breath) HGTV, Food Network, TLC, Investigation Discovery (ID), Animal Planet, OWN, A&E, Lifetime, History, Travel Channel, and Science Channel. The basics: Discovery+ hosts over 55,000 hours of classic and exclusive content from the Discovery collective of cable TV channels. At first glance, streaming service Discovery+ looks like a cable killer: “ 90 Day Fiancé, Property Brothers, Home Town, and more all on one service for under $10 a month? Consider that cord Chopped!” But, like a widower’s alibi on Fatal Vows, Discovery+ seems too good to be true.
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